For Infoprod Sellers and Consultants
You already have an offer that's selling. The funnel just isn't converting the way it should. I find where you're losing money, tighten the positioning and copy, and turn the whole thing into one system that actually does your product justice.
What I Work On
You're making money. Clients are happy. But something in the funnel still bugs you. That one sales page that could convert better. The launch that did somewhat well but clearly left revenue on the table. The email sequence you threw together and never came back to. I look at positioning, copy and sales process as one system and smooth out the parts that aren't pulling their weight. I'm here to provide you longterm, complete solutions for those.
The funnel runs and the product sells, but the numbers have plateaued and you can feel there's more in it. I break the whole thing down, find the inconsistencies between steps and tighten them. James went from $10K to $30K months this way without spending a cent more on ads.
You built something worth buying and want the launch to reflect that. I write the strategy, the positioning, the copy and the full email sequence so everything is dialled in before you go live. One of my clients, Peter did $101K in 5 days with our strategies.
The product has grown past its original marketing, or the first launch didn't land the way you expected. I rework the positioning, rewrite the copy and put together a relaunch plan built on what you've learned about your buyers since.
Black Friday, Christmas, Valentine's, you name it. I write the full promo sequence around your existing audience and products so you actually capitalise on these windows instead of scrambling through them last minute.
The Approach
A short walkthrough of how I look at a funnel, what I check first and where the easy wins usually sit.
Client Results
Nothing below required a new offer, a bigger audience or more ad spend. Just a sharper funnel.
Digital product launch that lasted 5 days. Email list + short LinkedIn DM campaign. We started by optimizing a smaller funnel that brought in $25K, then took what worked and built the full launch strategy around it.
Peter, LinkedIn Coach & Product Creator
Product launch on Twitter and email. 95% profit margins. Sold to the same audience that used to cap at ~$10K per launch. We simplified the strategy, segmented the list properly and the funnel did the rest.
Samuel, Digital Products Creator
Went from $10K to $30K months. Same clients, same audience, didn't spend a dollar more on ads. We added upsells around what his existing clients already wanted and turned one-off projects into recurring revenue.
James, Email & Salespage Copywriter
Close rate after we reworked her funnel. Took her client wins, turned them into marketing assets, tightened the sales page and patched where leads were dropping off. She sold out her next launch and filled her calendar with $2-3K clients.
Ananya, VA agency owner
"We first worked together on a small funnel optimization project, which after yielding us $25,000 in deals, turned into a launch plan for my digital product. Seb helped us do a $101,000 launch within 5 days."
"Instead of throwing money at ads, we leveraged what I already had — my audience and email list. If you asked me if I could do a $45K launch before, I'd have told you it was impossible. The framework Seb gave me made it not just possible but repeatable."
"My business started growing with lightspeed after working together. Closed a total of $220,000 in deals within 90 days."
— Sebastian Rózga (@sebrozga) Link
I sent Seb my notes on Monday, had the full sales page back by Thursday. 18.7% conversion rate on the first rerelease of my product. He works blazenly fast and fully Overdelivers on the entire process. I can highly recommend working with Seb.
"We've added 6-figures in revenue from a new offer in 3.5 months. He helped me position myself as the go-to expert in my market."
Sebastian rewrote my launch emails and we did $38K in the first weekof the campaign. Previous launch with the same list did $7K. Only thing that changed was the copy. It is fair to say that Seb is a marketing wizard.
— Sebastian Rózga (@sebrozga) Link
Didn't think any copywriter could get the correct marketing angle for our B2B SaaS. But Seb got it on the first draft. Our signups went up 40% the month after we put his salespage live.
I was convinced I needed more leads to scale. Sebastian showed me I already had everything I needed, I just wasn't leveraging it properly. Going from $10K/mo to $30K/mo without spending a penny on ads or chasing more leads in the inbox was mind-blowing.
Process
We start with a quick call. You walk me through your product, your audience and what's been happening. I ask a lot of questions, look at the funnel end to end and come back with what I'd change.
I rework the parts that aren't performing the way the rest of the funnel is. You get the copy, the strategy and the reasoning behind every change so nothing feels like a black box.
I stick around through launch week. If something needs adjusting mid-campaign, we handle it in real time. You're not waiting on a revision queue or a scheduled call.
Fit Check
I'm selective with the projects I take on. Not because of my ego, but because this system only works when the pieces are already in place. Check the list and see if it resonates.
If you're earlier in your journey and still figuring out the fundamentals, coaching is a better starting point.
Everything I do for clients, I've done for myself first. I've been the person writing the sales page at 2am, refreshing Stripe after a launch, trying to figure out why a funnel that should work didn't. The thing I kept learning over and over? My best campaigns didn't sell harder. They made buying the obvious next step. That's what I optimise for.
About
In 2022 I started out ghostwriting and doing copy for other people's launches. Somewhere along the way I realised I understood the strategy side just as well as the writing, so I started building my own stuff. Products, cohorts, coaching, content. Hit six figures in my first year doing all of it at once.
That's what shaped how I work now. I've been on both sides of these launches. I know what it feels like to stare at a Stripe dashboard wondering why the numbers aren't moving, and I know what it takes to fix it.
Based in Poland, working with clients worldwide. I'm direct, I work fast, and when I take on a project, you get my full attention until it's done.
I also write the Overdelivered Letters email list where I break down what's working in my and my client's funnels, launches and offers right now.
Start a ConversationTell me what you're working on and what's bugging you out. I'll be honest about whether I can help.